We start with a basic lead generation funnel, shown below. Here’s how we generate leads on LinkedIn… STRATEGY The Funnel While the interface and algorithms are not nearly as sophisticated as Facebook & Google’s… you don’t need algorithms when you’re already speaking to the perfect crowd.

The targeting capabilities and business data available are gold. LinkedIn’s social network is proving to be an extremely effective lead gen source for B2B products/services. So, that’s why we’re talking about LinkedIn lead generation funnels today… to build you the RIGHT system and fill your pipeline with REAL business. Most people in the general population are not a good fit… but you need to cherry-pick the ones that are. Honestly, most B2B products/services have an extremely specific customer profile. This is toxic to your future audience targeting, lookalikes, and reporting. “It looks like most of our website traffic are Men 25-30 in California… that must be who’s interested…” - No! Those are just the unqualified people you’re pulling from Facebook.

If you’re getting unqualified leads, then you can’t trust the demographic & interest insights from tools like Google Analytics or the Facebook Pixel. Many companies have this issue… and it’s because they’re pulling from the wrong traffic.Įven worse, attracting the wrong traffic is training your tracking & analytics to the wrong kind of customer. They’re just an average joe who’s kicking the tires… and your sales team is frustrated chasing bad leads because it’s killing their numbers. Most teams I talk to are struggling with weak, unqualified leads that are wasting your time - some people may be filling out your form or downloading your guide, but they’re really not your target customer… Is your target customer in a very specific industry, company size, or even job?

For B2B Products/Services - Fill Your Sales Pipeline and Stop Wasting Time on Unqualified Leads.ĭoes your company rely on lead gen to sell a B2B product or service?

Linkedin b2b lead generation